Help make grocery shopping easier.

Kroger wants your feedback on how to make grocery shopping as simple and enjoyable as possible! By joining our panel, and participating in periodic user research studies, you can help us improve both our online and in-store experiences, while earning a little something as a token of our appreciation.

Enter Your Info

Enter some basic information so we can enroll you in our user research panel, and the studies that best match your shopping habits. Sign up should take less than 10 minutes.

Step 1

Enter Your Info

Enter some basic information so we can enroll you in our user research panel, and the studies that best match your shopping habits. Sign up should take less than 10 minutes.

Step 1
Step 2

Participate

Once we have your info, we’ll see if we can find a study that’s a good match for you. If we do, we’ll reach out via email or phone call. At this time, we’ll also fill you in on the study specifics and how you’ll be compensated. Many of our studies can be done from your home through your computer or mobile device. Remember, even if we match you with a study you can always decline to participate if you’re not interested.

Step 2

Participate

Once we have your info, we’ll see if we can find a study that’s a good match for you. If we do, we’ll reach out via email or phone call. At this time, we’ll also fill you in on the study specifics and how you’ll be compensated. Many of our studies can be done from your home through your computer or mobile device. Remember, even if we match you with a study you can always decline to participate if you’re not interested.

Get Rewarded

You ate all your dinner, now it's time for dessert! After completing your study, we'll send your compensation right away. Examples include gift cards, discounts or free products.

Step 3

Get Rewarded

You ate all your dinner, now it's time for dessert! After completing your study, we'll send your compensation right away. Examples include gift cards, discounts or free products.

Step 3

Thanks for the Help!

We look forward to meeting you, regardless of whether or not you're a current customer. Your input helps us improve the grocery experience for everyone.

FAQ's

Safety is our first priority, and we will follow best practices to protect everyone’s health. Until it is safe to do so, we will be holding our research studies with customers remotely, primarily through video conferencing tools.

No. We love to hear feedback from both current customers and people who have never shopped with us.

You will be compensated immediately after you finish the study. For longer-term studies this may vary.

Not a problem! Many of our studies can be conducted remotely via phone or video calls.

Yes! Your feedback is exceptionally valuable, as we aim to make our online and in-store experiences accessible for everyone. If you have questions about how we accommodate for disabilities, please email UserResearch@kroger.com.

No. We will only send you emails regarding study participation, and your information will be protected and kept private.

Please send an email to UserResearch@kroger.com with the specific information that needs to be updated.

You can do so at any time. To opt out please send an email to UserResearch@kroger.com specifying that you no longer wish to participate in our studies.

You'll receive a confirmation email after signing up, but from this point on we'll only contact you if you're a fit for an upcoming study.

Declining one study does not exclude you from future participation. The only way we'll count you out is if you tell us you'd no longer like to participate in future studies.

Typically, studies last about 30-60 minutes, depending upon the type. There are exceptions for long-term studies, but you'll know the approximate length before you accept an invitation to join a study.

Anyone who grocery shops! Which is...everyone! We're always looking for a diverse set of participants. If you have any questions at all, please feel free to contact us at UserResearch@kroger.com.

Studies can come in many forms. Examples include:

Remote and in-person interviews, surveys, thought exercises, testing prototypes, and long-term studies.