Aveeno Positively Pure Shampoo
Discover a new, pure way to refresh and renew your hair. This exclusive Active Naturals® formula, infused with balancing seaweed extract, gives you weightless softness, shine, and healthy manageability.
- Naturally derived cleansers carefully lift away impurities without over-stripping
- Rebalances hair's optimal moisture levels
- Designed with sulfate-free technology for gentle cleansing
Developed by our expert team of scientists and a leading stylist, our Active Naturals® formula harnesses the power of nature and science for beautifully healthy looking hair. Safe for color-treated hair.
- Refreshes and Rebalances for Healthy Manageability
- For All Hair Types
- Active Naturals® Seaweed Extract
- Dermatologist Recommended for Over 60 Years