Real food – real fuel – real focus. Loaded with the macronutrients – protein and healthy fat – you're getting 12 grams of protein, fast energy, and a delicious taste. The collagen protein is sourced from grass fed cows which means healthy cows – important for your health. Collagen protein is one of the most important proteins in the human body which your bones, organs, skin, hair, nails, and even your arteries all rely on for their structural integrity. Collagen protein provides the amino acids glycine, lysine, and proline which are building blocks for your muscles, bones, and joints. It also provides arginine which stimulates the release of growth hormone. The quality fat in these bars is a combination of Bulletproof's Brain Octane Oil (a high-efficiency caprylic fatty acid) and XCT Oil. They both provide clean energy and keep you full and focused.

These bars are similar to Bulletproof's previous VanillaMax bars, but they've been upgraded to have improved shortbread texture – less oily – more shortbread-y – more awesome. The ingredients are processed at low temperature which preserves flavor and ensures maximum nutrient delivery in every bite. Take on-the-go. Eat while riding your bike, climbing a mountain, or just riding the train. The possibilities are endless, just like you.